November 21, 2006

Fast-food chains expanding morning menus

Competition among fast-food chains for the breakfast dollar is getting as hot as a griddle.
Jack in the Box and others are bolstering their breakfast menus to pick off market share from breakfast king McDonald's, which makes nearly one-third of its sales to customers in the dawn hours.
- Jack in the Box has added buttermilk biscuit sandwiches and Minute Maid orange juice to its menu.
- Wendy's, which had a previous failure with breakfast items, is test-marketing breakfast in three markets.
- Starbucks is offering warm breakfast sandwiches at selected locations in six markets.
- And fast-food breakfast leader McDonald's is considering serving breakfast all day long at its 13,700 stores.

Story: Greater Paramus News and Lifestyle Magazine - Fast-food chains expanding morning menus

Posted at 4:18 PM...   

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