YouTube boosts CBS TV ratings

CBS is crediting YouTube for helping increasing the audiences of its late-night TV shows starring David Letterman and Craig Ferguson. In the month since the network's been posting clips to YouTube, Letterman has added 200,000 viewers (5%) while Ferguson is up 100,000 (7%). The TV network has uploaded 300 clips which have had 29 million views.

"Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast," CBS said.

A news release included a quote from the new president at CBS Interactive, Quincy Smith, which was easily comprehended by an MBA. "Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. We believe this inflection point is the precursor to many exciting developments as we continue to build bridges rather than construct walls."

Snipped from: 17 million have downloaded podcasts - MarketWatch