March 06, 2007

One week later...

I have the numbers one week after the rat video was posted.

  • Total number of people who watched our rat video: 27,000 over both YouTube accounts and all other video sharing sites.
  • Total number of Fast Food News views as a series: 34,000 all time
  • Highest rank for rat video in its category: #20 for the week

Lessons learned:

  • It helps to have a video on a topical matter that people are searching for.  That's what comedian Mark Day does.  He rants about Britney shaving her head so he shows up in searches for people looking for that video. 
  • Unlike all other sites that rely on editors to give you exposure, YouTube can work by its community. Submitting your video to a user with a popular video (in the hundreds of thousands of views) can give you exposure.  The user  looks at your video, decides if they like it, if so, they post it as a video response.  They decide who gets to be on their video response box below their video, not the editors.
  • Posting comments helps if you have a provocative username. I opened an account that describes the content of my series: FastFoodNewsTV
  • Submitting in categories other than comedy is beneficial because there is so much mainstream TV submitted there, user-generated content gets lost quickly.

Posted at 8:30 AM...   

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