Mar 12, 2007

McD's testing James's fav. softdrink

There's a crack in McDonald's Corp.'s long-entrenched relationship with Coca-Cola Co. The restaurant chain is experimenting with giving consumers a choice between bottled products from Coke and archrival PepsiCo Inc., alongside its traditional fountain drink offerings.

Coke has been the preferred supplier for McDonald's for 51 years in the United States and for 40 years in Canada. While the test program involving PepsiCo products is limited to a few U.S. markets, it could have major implications in the beverage wars. Coke derives up to 10 per cent of its North American profit from McDonald's sales, according to some estimates.

Story: CTV.ca | CTV News, Shows and Sports - Canadian Television

Posted at 8:45 PM...   

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