McDonald's launches U.K. campaign to get dictionaries to redefine 'McJobs'

CHICAGO (AP) - McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on the vocabulary of Britons. The world's largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob."

Story: McDonald's launches U.K. campaign to get dictionaries to redefine 'McJobs'

Video response to Dairy Queen ad

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James's video response to the DQ Flame Thrower Burger, the highest calorie, highest fat burger from any major chain.

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McD's testing James's fav. softdrink

There's a crack in McDonald's Corp.'s long-entrenched relationship with Coca-Cola Co. The restaurant chain is experimenting with giving consumers a choice between bottled products from Coke and archrival PepsiCo Inc., alongside its traditional fountain drink offerings.

Coke has been the preferred supplier for McDonald's for 51 years in the United States and for 40 years in Canada. While the test program involving PepsiCo products is limited to a few U.S. markets, it could have major implications in the beverage wars. Coke derives up to 10 per cent of its North American profit from McDonald's sales, according to some estimates.

Story: CTV.ca | CTV News, Shows and Sports - Canadian Television